On paper, the hulking Escalade SUV represents everything that Cadillac wants to leave behind about its brand image. It shares underpinnings with Chevys and GMCs. It's not sold in any real volume overseas. Its blinged-out, body-on-frame ride offers anything but nimble performance. And yet, it's the one vehicle in the showroom that has what Cadillac executives desire most: the brand-name cachet to command top dollar, often from import-leaning customers who might not otherwise set foot in a Cadillac dealership.
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