Earlier in the year, Cadillac released the 2016 ELR and despite bringing with it a number of upgrades and advancements, the automaker's chief marketing officer has still labelled it as a “big disappointment”.

In a revealing interview with Automobile Magazine, Uwe Ellinghaus said that there's no denying the ELR has been a disappointment for the company. That's despite Ellinghaus originally being a supporter of the car.

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Cadillac Feels The ELR Failed Because In Was A Niche Market Vehicle - Was It Just That?

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