Japan formally entered the U.S. luxury-car market 30 years ago with Honda’s launch of the Acura brand. Three years later, Lexus and Infiniti, the luxury brands of Toyota and Nissan, respectively, arrived on the scene.Depending on how one looks at it, two of the three brands still are works in progress, while all three remain strongly focused on the North American market.
“As far as Acura and Infiniti are concerned, they are really not visible brands anywhere but the U.S.,” says Tokyo analyst Koji Endo, managing director-Advanced Research Japan. “And even in the U.S., they are not among the top tier.”
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