We knew it was official back in early February but Cadillac was killing the ELR plug-in because not enough people were willing to pay its insane $75,000 base price (it was later lowered). Really, what’s wrong with people these days?? Sarcasm aside, Cadillac’s then newly installed president, Johan de Nysschen, realized not long after he arrived the ELR, despite liking its design, was a failure. Cadillac officials said that the ELR would continue as a 2016 model but no second generation was under development.
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