With the Bugatti Veyron’s top-speed records, a price tag over $1 million, and distinctive melted-scoop-of-ice-cream styling, it was an instant rolling superlative when it debuted in 2005. Its successor, the new Chiron, is even more of a record- and headline-grabbing show pony. Is it faster? A 310-mph (500 km/h) speedometer and Bugatti’s claim that it’ll do 261 mph say it is.
Never mind that there are few places in the world where anyone could achieve 261 mph, and even fewer owners who will ever attempt the feat, what could hypercars such as the Ferrari LaFerrari, Porsche 918 Spyder, or McLaren P1 offer in retort? That their top speeds are lower, they’re less comfortable, or, critically, that they’re—gulp—cheaper? The Chiron’s game is to be so unattainable, so unimaginable, so magical as to reestablish Bugatti as the ultimate automotive accouterment for those who measure their cash reserves not by face value but with a yardstick.
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