Plans to analyse social media posts on Facebook to help set car insurance premiums by insurer Admiral Insurance have been blocked by the social media site.
This week, Admiral was going to launch a new service called Firstcarquote which would allow the insurer to analyse the Facebook accounts of first-time car owners and identify personality traits that are linked to safe driving. The scheme, which was said to be voluntary to sign up for, would have offered discounts to drivers deemed responsible by Admiral's in-house algorithm.
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