It's not like the Old Continent hasn't been touched by the Tesla-mania at all, but the Californian company's presence there has been rather tame as a whole. There are a few countries such as Norway, Denmark or Holland, for example, where the luxury EV is doing very well, but if you want to cut it big, you need to become an important player in markets like Germany, France or the United Kingdom.
A recent program announced just the other week will seek to do just that. Since Tesla doesn't believe in traditional advertising, it will attempt to lure potential clients by allowing them to experience life with a Model S for one week. It's all part of the "Drive to Believe" challenge that's been launched last Wednesday and is exclusively available to people living in select European countries.
Read Article