Although U.S. hybrid sales seem to have leveled off a bit recently, some argue that they will continue to grow as more models are introduced and the benefits become more clearly defined to consumers. But this creates a catch-22. If nobody introduces new product until hybrids take off and consumers are waiting for more options before taking the plunge, then there's no hope for progress. Nissan recently decided to jump into the fray with its 2007 Altima Hybrid, but Audi has taken a conservative approach. At least that's what Audi engineer Marius Lehna told Reuters. If the demand doesn't change, "it could become increasingly difficult to manufacture and sell hybrids in commercially sensible volumes," commented Lehna.
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