With sales in decline and dealers clamoring for more balanced inventory, including more hot crossovers, BMW's new U.S. chief faces a big test: Can he get the brand growing again?
Dealers say they need fresher products, a better car-truck mix, competitive lease rates and a return to the days when BMW's "Ultimate Driving Machine" tag line resonated wholeheartedly with consumers. They're looking at Bernhard Kuhnt, CEO of BMW of North America as of March 1, for help.
Kuhnt (KOONT), 49, has a lot of work ahead.
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