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The shape-shifting Genesis brand rollout has taken another turn.

Genesis General Manager Erwin Raphael told Hyundai's dealer council last week that the opportunity to sell the brand would now be offered to all Hyundai dealers in the U.S. -- a complete shift from the brand's previous thinking.

In January, Genesis announced it would launch a separate retail network composed of about 100 stores in 48 markets, concentrated in luxury-friendly urban areas. Elite-level dealers in those markets would be given first dibs on acquiring a Genesis franchise, but the vast majority of Hyundai dealers would lose their right to carry Genesis products and wouldn't be invited to join the new network.



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Genesis Abandons Plans For Elite Dealer Network - Offers Line To Every Hyundai Shop

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