The increasing commoditization of cars will force mass-market manufacturers to change their business models or face extinction, Aston Martin CEO Andy Palmer told the Automotive News Europe Congress.

“I do believe we are at the beginning of end of the traditional automotive industry,” he said.

Palmer drew on his nearly 40 years in the mass-market industry, most recently as co-chief operating officer at Nissan, to make his remarks at the event, held at Italdesign's headquarters here.

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Aston Martin Believes Mass Market Brands Face Extinction

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