One of the things I love about marketing is that you can do just about anything. Well, provided that your marketing matches your respective brand.

Every once and a while though, a company makes a mistake.

Someone gets too excited. No one speaks up. And, boom. You wind up with a piece of advertising or a campaign that doesn't quite seem to add up. In Fiat Chrysler Automobiles' (FCA) latest effort with the Jeep brand, it's a bit...perplexing.

That's because Jeep went after Kia. Let me repeat that. Kia. To be more specific, the Sorento.

Check out the Halloween-themed spot, below, and let us know: Was this SMART marketing or a PETTY ploy?

When you don’t drive a Jeep® 4x4, off-roading can be a real nightmare. #HappyHalloween

VIDEO: Was Jeep's Knocking Of Kia SMART Marketing Or A PETTY Ploy?

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