For years the Toyota Prius has been the exact opposite of cool. Like a washing machine on wheels. Since Toyota is all about emotion and passion these days (finally!), has the time come for the Prius to be described as ‘cool’? Perhaps.

Set to debut early next month at the Tokyo Auto Salon is the TRD vision for the Prius. The Toyota Racing Development successfully worked its magic for the Avalon and Camry at LA last month, both of which will be offered with TRD packages in the US. Could the Prius be next?

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Toyota Prius TRD, Is It Possible To Make An Appliance Cool?

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