Toyota saw sales of the Tundra rising 1.6 percent through November, which might sound good until you take a look at the overall pickup sales, which were up 4.1 percent. Now Toyota has a plan to sell more Tundras and improve its position in the full-size truck segment.


The Tundra has been stuck in the segment’s fifth place, trailing offerings from Ford, GM and FCA, but still ahead of the Nissan Titan.

Toyota Motor North America executives believe that the main reason for the Tundra’s slow sales can be found in the success of the smaller Tacoma. Their plan to ramp up Tacoma production in Mexico will also free up capacity for the Tundra in Texas.

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Toyota Hatches Plan To Move Aging Tundra Out Of 5th Place In Pickup Race

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