During this 2019 Detroit Auto Show, Hyundai Motor America CMO, Dean Evans confirmed that his company isn’t planning on extending their official vehicle sponsorship deal with the NFL beyond this year.
The Hyundai exec also stated that NFL programming will still be a key piece of its marketing strategy, and that they won’t pull out of the league completely. Still, this decision leaves the door open for other car brands to step in and claim the official sponsorship title.
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