Jason Bateman plays an elevator operator in Hyundai's Super Bowl ad that pitches its "Shopper Assurance" program, which seeks to modernize the car-buying experience.

The ad, released Wednesday, compares car buying to dreaded activities like getting a root canal, taking the middle seat of an airplane, or delivering "the talk" to your kids. In the ad, car shopping occupies the bottom floor, but Hyundai positions its retail experience as superior by zooming the elevator up.


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Hit Or Miss? Superbowl Ad Pitches The Future Of Shopping For Your Next Hyundai

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