Unfortunately for the U.S. domestics, one of the key reasons for their diminishing sales is because of a perception that just because a car comes from the Detroit 3 then it must be second-rate. Every month, CNW Market Research conducts a test where it shows a group of would-be car buyers a popular foreign car such as the segment leading Toyota Camry but removes all identification of the model and tells them it’s American.
The results are clear cut, CNW vice president Art Spinella explains “If they think it’s an American car, the perception of the vehicle falls dramatically,”
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