BMW will not join forces with German carmakers Mercedes-Benz , Volkswagen and Audi to market clean diesels in the United States under the BLUETEC name.
While Volkswagen and Mercedes already sell diesels in the U.S. market, BMW has no plans to do so any time soon and declines to use the BLUETEC name, currently being used to help sell Mercedes-Benz E 320s that run on ultra low sulphur diesel in the U.S.
The world's biggest premium carmaker, a fierce rival of DaimlerChrysler's luxury Mercedes brand, first wants to develop a urea-based technology to reduce nitrogen oxides before considering a sustained entry into the U.S. diesel market.
"We are in the process of thinking of a name that is different from BLUETEC," a spokesman for BMW said on Wednesday.
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