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It is no big secret that the business of making automobiles is product intensive. In fact it has long been established that this business has been and always will be about the product, and there’s just no getting around that fact.

At times this hasn’t always been the case, of course, especially as practiced here in the Motor City. There were The Dark Years (approximately the late 70s to the early 2000s), when the Detroit-based automakers collectively lost sight of that and operated in a lethal Twilight Zone made up of two parts “we’ve always done it this way” and “if we haven’t thought of it then it doesn’t exist” (aka the dreaded Not Invented Here syndrome) and one part pathological arrogance, and the resulting train wreck was inevitable because of that myopia.





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