Mercedes-Benz today announced their new integrated marketing campaign for their new 2008 Mercedes-Benz C-Class using the slogan “C-for Yourself.” The new C-Class site, www.mercedes-benz.com/c-class, allows visitors to select customize the C-Class to their personal taste including numerous color options, different types of light-alloy wheels, interior designs and selected optional features. The website also features a “real person” assistant who guides users through the new 360-degree soft configurator along with several interactive films.
While the car won’t be release to the market until March 31, 2007, DaimlerChrysler said has already received 40,000+ orders from Europe for the new 2008 Mercedes-Benz C-Class.
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