If lawyers had a sense of humor, the world would be a much more entertaining place to live.
Instead, anyone with a legal degree and a corporate job seems intent on obliterating all bits of humor from the planet. The latest example is a funny advertisement Volkswagen America made to promote the new 2011 Jetta. It’s called “Shoot the Gap,” and goes something like this:
A young couple is test-driving the Jetta as a salesman discusses the car’s attributes, saying the car is “built for the Autobahn.” The guy driving blows off the comment by saying he and his wife are both conservative drivers, at which point little-miss-conservative in the back seat begins bouncing up and down, screaming, “Shoot the gap!”
The driver proceeds to step on the gas and accelerate though a pack of slow-moving semi trucks before an air of calmness again descends on the vehicle’s occupants, and they discuss mundane things like scheduled maintenance. The ad is funny and communicates attractive selling points, both elements that should lead to success.
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