DCX will not be sharing platforms between different brands for fears that sales and profits could suffer if buyers feel they can get essentially the same car at a cheaper price. That’s the message given by a member of the DaimlerChrysler board to a labor union event in Germany, reported Reuters. He admitted there were pressures to cut costs and improve efficiencies, but maintained that the current approach would be better in the long term. Instead of sharing platforms, he said the companies would learn to share parts that users wouldn’t be able to notice such as water cooling pumps. The companies would also work together to purchase these parts in larger quantities and drop prices.
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