Is China keeping the struggling Buick brand alive?
A growing number of analysts and investors - including General Motors' former number-one shareholder, Kirk Kerkorian - have been pressing the automaker to dump the troubled nameplate, which has suffered a steady loss in market share.
But several senior company insiders tell TheCarConnection.com that a key reason for keeping Buick alive is the growth potential in another booming market: China. "Killing off Buick here would send the wrong message to China, where it is now the number-one brand," said a senior executive, asking not to be identified by name, during a GM background briefing last week.
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