The two companies are launching a campaign featuring customized advert made in collaboration with Lucasfilm and Industrial Light & Magic. The ad places the ID. Buzz together with some familiar Star Wars characters, not to mention McGregor himself.
According to VW, the emotional connection felt by car enthusiasts for the launch of the ID. Buzz is similar to what fans across the world feel regarding the return of this iconic Jedi Master, although knowing what the Star Wars universe means to tens of millions of fans across the world, we wouldn’t necessarily agree with V-Dub on this one.
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