Ford’s second-quarter earnings call provides new insights into how the brand is faring amid the EV price wars. In short, it’s not going so well but Ford is doing all it can to put a positive spin on the situation. A lot of moving parts make the future quite uncertain for now.
The Blue Oval predicted that its electric vehicle Model e side of the business would lose about $3 billion this year as it began to scale. It’s now expecting a $4.5 billion loss as it just posted a $1.8 billion loss in the second quarter alone. That’s just over $32,000 in losses on every EV that it sold. The pricing wars with Tesla certainly didn’t help that figure.
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