Western carmakers are not attending auto shows anymore, a trend that started well before the pandemic. However, Chinese carmakers are more than willing to replace them. BYD, on track to become the biggest EV maker in 2024, announced a massive presence at the Geneva Motor Show.
As traditional carmakers in Europe and North America no longer see benefits from their presence at conventional auto shows, the organizers have tried to reinvent the events or let them die. There are very few auto shows left in North America and Europe, with much of the glitz in the automotive world moving to China at local motor shows. However, for the few events that survived, Chinese carmakers might also offer a chance to stay afloat in the coming years.
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