Over the past few years, we have become accustomed to seeing premium car brands reporting sales increases on a routine basis. Porsche has been among them. But not in Q1 of 2024, as the German brand’s deliveries actually decreased – and in some regions, by a lot.
During the first three months of the year, Porsche delivered 77,640 vehicles to customers around the world. This is a 4% decline from Q1 2023 and was primarily due to a significant slowdown in deliveries in North America and China. In fact, deliveries in North America plummeted by 23% to 15,087 units, down from 19,651 a year ago. Chinese deliveries dipped by 24% from 21,365 to 16,340 units.
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