Nissan's new CEO did not start his tenure on the right foot. Ivan Espinosa announced a plan to cut 11,000 jobs and 7 of its current 17 plants. In an interview with Motor Trend, the executive said the company's crisis "probably started back in 2015," when Carlos Ghosn established a goal of "around eight million" cars per year. In 2024, the company sold only 3,348,687 units. So that's it, right? Far from it.
Espinosa was elegant enough not to mention Ghosn directly. Still, he said "management" came up with that apparently absurd global sales target in 2015, when that former CEO was still in charge. He just failed to mention how many cars Nissan sold at the time. Sadly, Motor Trend also did not ask that fundamental question and just delivered whatever Espinosa had to say. The numbers tell quite a different story.
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