Amid a better-than-expected third-quarter earnings report, General Motors claims it now has over 500,000 subscribers to its Super Cruise advanced driver assistance system. It's a big boost to GM's autonomy ambitions, and an important potential revenue source for the future.
Super Cruise allows drivers to drive hands-free on over 750,000 miles of compatible highways in the United States and Canada. The customer take-rate was recorded at the end of the third quarter, and it’s a massive year-over-year increase in subscriptions, with GM claiming the number of active users nearly doubled from 2024. Earlier this year, the American automaker said it had over half a million Super Cruise-compatible cars on the road, with over 200,000 monthly active users.
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