Scout Motors has been the object of car dealers’ ire from the beginning. When the Volkswagen-owned startup emerged in 2022 with sketches of electrified trucks and SUVs, it disclosed its plan to sell directly to consumers. Auto retailers fired back, and shortly after Scout revealed its Traveler and Terra concepts in 2024, they began gearing up for a legal fight. Two VW stores filed a class-action lawsuit against Scout earlier this month, though despite that, the brand’s CEO Scott Keogh insists that sidestepping dealers is the right move.
Keogh spoke to a group of media at an Automotive Press Association event in early March. In explaining Scout’s direct-to-consumer sales model, he said the idea “is to offer a great experience to the customer.”
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