Back in March, Aston Martin was separated from Ford’s Premier Auto Group and ended up in the hands of Prodrive boss David Richards, American banker John Sinders and Kuwait’s Investment Dar Co. The man credited with turning around the carmaker’s fortunes, its lively CEO Dr. Ulrich Bez, has stayed onboard to run the show but is now joined at the helm by the new owners.
Sinders explains that Bez has laid the groundwork by developing the right product and combining it with great engineering. The next step is to develop better engines and to increase the dealer network, while building brand awareness. Future models will move upmarket rather than down, and will most likely be based on the same VH platform that underlies the current lineup. Developers will continue to refresh the range but will also be adding a new halo car to go head-to-head with the Ferrari F430 and Lamborghini Gallardo. As for forced induction powerplants or an SUV model, Sinders out-right rejected the notions.
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