Let's face it.
We're living in the bling generation.
No more subtlety or understatement.
It's IN your face, out front, look at me, blah, blah, blah.
So why did Hyundai omit the hood badge on the front of the new Genesis?
It's not like it's already so well known that it doesn't need one.
Could it have been done on purpose so that people INSTANTLY guess it's a Lexus or Infiniti?
Does it make the car more credible in people's eyes?
Or are they ASHAMED of the brand or just TIMID?
Let us hear your thoughts and if you think it is a smart move on their part.