Here's a snippet of the what Mark Phelan from the Free Press said in his review of the new Cadillac DTS.
"Cadillac has sold about 35,000 well-equipped DeVilles to people like Bott every year. They are among the most loyal owners in the auto industry, the brand's core constituency. They are lifeblood to a lot of Cadillac dealers, a group the brand cannot alienate.
Cadillac's new direction has been a smashing success with people like me -- folks who like crisp handling, precise steering and sporty driving."
We think his strategy could not be more wrong and is at the root of the problems at Cadillac and GM.
What a brain dead plan!
Could the DTS be any more BORING?
Let's just do the same thing forever, until we go out of business becuase we're afraid to take a chance!
Correct me if I'm wrong...I see just as many 65 year old men driving the new 300c as the STS or DTS and it is the antithesis of the those cars.
Aren't these the same guys that drove those radical looking Eldorado's and Sevilles in the day?
Who says they want something with zero personality?
We say the blame lays with some marketing person at GM who needs an exit package...and soon!
Look what happened when Ford re-did the Mustang...it brought old AND young together.
Why can't GM bring out a modern Eldorado or Fleetwood with an edgy design?
I think those 65 year old men AND women would be OVERJOYED to go to their Cadillac dealer and buy one becuase it would remind them of when they were in their prime!
Here's our recipe for a guaranteed success at Cadillac:
Build a four door sedan that looks like a smaller version of the 'Sixteen' concept and make it a bargain in its category like the Mustang.
People would break the doors down at their Cadillac dealers just to get their hands on one.
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Full review here