All eyes are on the competition between Hyundai-Kia and Japanese automakers as the South Korean carmaker gains a larger market share and the yen climbs even further. Hyundai-Kia benefits largely from South Korea’s export-friendly trade pacts, giving the Japanese companies more to worry about. Despite the economic crisis, Hyundai continues to be profitable.
In fact, Hyundai Motor Co. and its affiliate, Kia Motors Corp., have generated such a high number of sales in the first six months of the year that they have overtaken Ford Motor Co. to become the world’s fourth-biggest automaker.
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