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In a management shake-up Friday, General Motors acting chief executive Ed Whitacre pulled long-time auto executive Bob Lutz out of his role as head of marketing, putting him in a new role as an advisor on global design and product development.

Lutz retains his title as vice chairmen.

GM also named Mark Reuss president of GM North America. Reuss had been head of GM's Holden division in Australia before briefly taking the role of vice president of engineering.

"I want to give people more responsibility and authority deeper in the organization and then hold them accountable," Whitacre said in an statement.

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