Hyundai Requests Dealers Section Off Showroom Floor For Genesis And Equus Models

Hyundai Motor America wants its U.S. dealers to create a special “showroom-within-a-showroom” atmosphere for showcasing the South Korean auto maker’s Genesis and upcoming Equus luxury lines.

According to a memo obtained by Ward’s, Dave Zuchowski, HMA vice president-national sales, tells dealers this morning the move is in keeping with Hyundai’s “aggressive product cadence.”
 

Hyundai has launched two premium vehicles into the U.S. market over the past two years – the Genesis sedan and coupe. It will bring its Equus sedan stateside in fall 2010.

While the Genesis represents a value-oriented competitor to vehicles such as the Mercedes-Benz E-Class and BMW 5-Series, the larger and pricier Equus will take on top-of-the-market nameplates such as the Mercedes S-Class, BMW 7-Series and Lexus LS.

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