At the Super Bowl telecast for this year, one of the most anticipated is a 60-second commercial from the Dodge brand. Olivier Francois, lead executive for marketing of all Chrysler Group brands, said that the ad “sends a message of irreverence, passion for cars and fun to drive.”
The creator of the ad is the new advertising agency for Dodge brand, Wieden + Kennedy, which is famous for coming up with Nike’s “Just Do It” campaign. Chrysler Group’s brands have not had a national ad on the Super Bowl for several years. The last national spot during a Super Bowl was in 2005 and featured the Dodge Magnum.
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