An intriguing story about the state of the 2010 Detroit Auto Show from The Detroit News shows a different perspective. Rather than the doom and gloom that has been reported, this writer focused on the "booth babes," otherwise known as product specialists.
Donna Terek says that the fashion-style models were showing style and glamour, something that has been largely missing from the scene as of late. But thanks to Chrysler, Ferrari, Fiat and CT&T, their brands injected something else into the show.
With the launch of a new blog Do You Come With The Car, it seems that there has been a lot of focus on the models who draw so much attention to cars. Either way, let's just get back to car talk...
The Detroit News reports:
"Perhaps it's a sign of hope for the turnaround of the auto industry that this year's North American International Auto Show saw a partial return to glamour with the reappearance of fashion-style models to the turntables.
Since its beginnings, the auto show has fed our fantasies that our everyday automobiles could be our gateway to style and glamour. We dreamed the utilitarian pumpkin was actually the glittering chrome carriage that could take our Cinderella lives into the realm of storybook princes and princesses.
And how better to illustrate this fairy tale than to make a living Cinderella into a flesh-and-blood hood ornament? For almost 70 years, that thinking dominated the shows. Beautiful women in bathing suits, evening gowns and Daisy Dukes sat, stood and laid in and around cars as eye candy to draw media and the public to the exhibits.
In the 1970s, that began to change, largely because of one local woman who pioneered the concept of the product specialist..."
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