Mitsubishi aims to sell 100,000 units in the US 2010, nearly double what Mitsubishi sold in 2009. According to Ward’s Auto, Mitsubishi sold just under 54,000 units in 2009; 97,257 units were sold in 2008 and 128,993 in 2007.
American consumers have so far not shown a lot of interest in Mitsubishi’s lineup. It appears that the products apparently aren’t the only component to blame and that when it comes to the Lancer and Outlander models, the company has to “work hard to enhance their perception and desirability,” according to Mitsubishi spokesman Maurice Durand.
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