Ford Motor Co. is following General Motors Co.’s lead in taking advantage of Toyota Motor Co.’s woes. Ford’s recently launched incentive conquest program, which targets people who own Honda, Acura, Toyota, Lexus or Scion vehicles that are 1995 models or newer.
The program runs through March 1. Ford, which has posted its first annual profit since 2005, said that it merely wants to remain competitive with what goes on in the marketplace. Ford spokesman Robert Parker explained the carmaker is offering $1,000 to owners of eligible vehicles for trade-in assistance on the purchase or lease of a new Ford, Lincoln or Mercury vehicle. If the Ford Motor product already has incentives to it, then the amount would simply be stacked on top of those.
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