At the Super Bowl, Audi will be promoting its diesel technology with a humorous commercial that features environmental-crusading “green police.” Audi of America President Johan de Nysschen said that the usual Audi style of subtle and understated would not be appropriate here.
He also said that the commercial had to be bolder and that Audi believed that humor would be a very effective method to make an impression at the Super Bowl. Audi describes the 60-second spot to start with a shopper being asked to choose from a paper or plastic bag. So of course the shopper opts for the plastic.
Read Article