Wishful Thinking? Chrysler CEO Says They Need To Emulate Apple

Agent009 submitted on 2/12/2010 Auto Spies Photos Timestamp: 11:25:09 AM

Views : 9,124 | Category: Misc News | Source: | SOURCE: www.autonews.com

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Chrysler Group, known as the inventor of the minivan and SUV, aspires to regain its own spirit of innovation by emulating Apple Computer.

That was the vision for Chrysler's future outlined by Ralph Gilles, Chrysler's chief design officer and the CEO of the Dodge brand, in a speech today. Gilles said his hero is Steve Jobs, Apple's CEO.



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Wishful Thinking? Chrysler CEO Says They Need To Emulate Apple

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