Hopes are high for Marco Mattiacci, the new CEO of Ferrari of North America Inc., to raise US sales. Mattiacci took on the position on Jan. 1, replacing Maurizio Parlato, who unfortunately was let go after seven years as North American chief.
Volume fell 14% in 2009 to 1,467. Dealers said that cars were no longer delivered to dealer stocks and that cars will only be built once customers sign the contracts. Dealers also pointed out that the arrival of the new California coupe, which was supposed to go on sale in early 2009, was delayed and only arrived in midsummer.
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