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For decades, the desires of U.S. car buyers influenced vehicles around the globe. American tastes led to the proliferation of everything from air conditioning and automatic transmissions to supersized cupholders and gas-guzzling SUVs.

But a new alpha consumer is reshaping global showrooms.

China has usurped the U.S. crown as the world's biggest auto market, and size matters. As international automakers rush to win buyers in the Middle Kingdom, Chinese tastes are starting to dictate features popping up in cars sold in other markets, even the United States.

What Beijing buyers want, they get; and, increasingly, so do buyers in New York and beyond.



 

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Are You Ready For Chinese Tastes To Dictate Car Design For Next Decade?

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