So that Ford Motor Co. can offset the loss of Mercury sales when this brand ends, Ford has to turn its attention to Lincoln and energize it as well as build excellent models for it.
When compared to what it has offered in the past, Lincoln has a refreshed lineup and stronger styling. Currently, Ford will have to add more volume from Lincoln to satisfy Mercury dealers, in particular those who have Lincoln-Mercury stores. Mark Fields, Ford’s president of the Americas, said that the company has to make “a very compelling case” to its dealers right away.
Read Article