To reduce costs, General Motors Co. is considering undergoing more extensive freshenings that upgrade exteriors, interiors, infotainment, safety equipment and powertrains rather than more-frequent redesigns, according to Vice Chairman Tom Stephens.
In front of financial analysts, Stephens raised the question, “Is the customer going to buy your product because he perceives you have an all-new vehicle?”. Stephens, who heads product development, asserts that an extensive midcycle change has a “similar impact to bringing out an all-new product.”
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