In Honda’s latest advertising campaign to launch the redesigned 2011 Odyssey, a younger than usual minivan buyer is the target. In this campaign that ramped up the last week of September, Tom Peyton, senior manager of national advertising at American Honda Motor Co., sees “a great opportunity to sell Odyssey -- and really minivans overall -- to a whole new segment of buyers with this vehicle."
Peyton said that the Odyssey is the first minivan that Generation Y will be buying. He said that the Gen Y is “in their late 20s and early 30s and starting to move into the phase of life which requires minivans."
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