General Motors Co. is determining if it will revive brands for performance vehicles in a bid to improve its image with fast-car shoppers. GM, at the recent Specialty Equipment Market Association trade show, introduced its Z-Spec Chevrolet Cruze, Volt and Spark cars. It also unveiled two SS-badge Chevrolet Camaros.
Chris Perry, vice president of Chevrolet marketing, says the introduction of the new vehicles signifies that GM’s new performance vehicles and motorsports division is looking harder at performance brands. In 2009, GM delayed the development of performance-branded vehicles and reassigned around 60 engineers.
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