Last spring, Toyota’s perceived quality had a setback amid news of massive recalls but, according to a study that gauges consumers’ perception of brand quality, the brand is bouncing back. Such advancement is boosting Toyota’s residual values.
ALS (formerly known as Automotive Lease Guide, which determines residual values for the auto industry) says that the company’s 70.7 score in its fall 2010 Perceived Quality Study is a 4.5 percent improvement over its 67.6 score in the spring 2010 study
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