Porsche may have finally figured out what American SUV customers really want — reliable vehicles that can haul a lot of people and stuff and are insanely easy to use.
It's a lesson that's taken a few years to learn. The luxury-sports-carmaker jumped into the SUV market in 2003 with the Cayenne and was surprised to find that the customer base was completely different from its loyal Carrera and Boxster drivers.
Almost immediately after the Cayenne launch, Porsche was hammered in quality scores, plummeting to the bottom of the J.D. Power Initial Quality Study two years in a row and earning a "least reliable" rating from Consumer Reports magazine. With so few models — three until this year when a fourth was launched — problems with any one can drag down the entire brand.
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